All great albums are collaborative in nature. Yet often it seems to me that in hip-hop, lost amongst all the brashness and focus on lyricism is the story of the production work, the creation of the music itself. Adit Gauchan is one-half of Sydney producer/MC team Horrorshow, who has spent a few years out of the spotlight working on some other important projects and putting together the new Horrorshow record. On ‘King Amongst Many’, Adit displays the kind of maturity, breadth and discipline few producers in this country have achieved. Early signs have been good; the album debuted at number two on the ARIA charts, a new high for their record label, Elefant Traks. Last week, Adit kindly took my questions about his contribution to the album’s creation.
JD: I was listening to ‘Inside Story’ last week and Solo said ‘Horrorshow, two double-o nine, one time for your mind…’ and I thought, wow, it really has been four years since this dropped. Where exactly has that time gone? Since you guys finished that record you’ve been on the road, plus you have put in a lot of work on the last two Spit Syndicate releases. What has it been like being Adit since ‘Inside Story’ came out? Have your studies had to go on to the back burner? Have you been putting ‘record producer’ on your tax returns over the last few years?
AG: Yeah, four years has definitely flown by. In that time we’ve done five national tours, one international tour, played countless festivals. I’ve produced two Spit Syndicate albums, King Amongst Many, an EP for up-and-coming artist Milan, and helped with production on Left. To say that my studies have been on the back burner is an understatement; they’ve well and truly been forgotten about. And yes, my tax returns have said ‘record producer’ for the last year, but I was milking student status as much as I could just before then, ha. So since 'Inside Story' came out, it’s been full steam ahead with music. I’ve been completely immersed in it and definitely have not looked back.
As good as the first two records were, I feel like you had your style really well defined by the front half of ‘Exile’. Anyone who has started doing something creative always has the influences that put them on the path to what they eventually become. What have you learnt along the way about finding your own voice? Is it just a matter of going through the process over and over until it happens or is it a search that never really ends?
I’ve always been in two minds about this. On one hand, there’s a lot to be said for doing something original and putting your own flavour on things. On the other, I don’t think much of it matters as long as you’re making great songs and great beats. But there’s also nothing that says you can’t do both.
What I’ve particularly found over the last year or two is that when I stop thinking about what kind of sound I’m trying to achieve and instead immerse myself in the music that I love while I chip away at my very own ideas in the studio, that music has a way of creeping into what I’m doing in a pretty effortless kind of way. What becomes more important than thinking about sounds, chords and melodies is feeling and mood, and tapping into that, both in other peoples music and in my own.
I think when you hone in on this the music you create can only take on a life of its own. All of your favourite music, your favourite raps, your favourite beats undoubtedly find their way into what you write, and that’s half of the fun because that’s how this entire thing started. It started because I was like, “damn, I wanna make some shit like that!” So when I listen to King Amongst Many, and listen closely I hear The Cool on there, I hear Let’s Get Free, I hear The Calling, I hear Sideline Story, I hear Midnight Marauders; there’s even some Drizzy in there, ha. I hear the way that’s collided with things that I’ve listened to that aren’t rap, like SBTRKT, Frank Ocean, and James Blake. But somehow we’ve ended up with King Amongst Many, and I think we’ve made it our own. Whether listeners or critics hear that or don’t at all, it’s not the point. It doesn’t matter because it’s also about the songs themselves. Are they dope? Are they not?
That somehow is tapping into the mood of those records and what those artists captured. That’s been the search. Whether the songs are dope or not, that’s what matters.
Urthboy said in a recent blog post about ‘King Amongst Many’ that you came to him originally and said that you were going to make a straight up hip-hop record but that once you started working on it things didn’t turn out that way. Can you fill that story in a little bit? When you work on a project like this, how much can you consciously map out and how much of the result is just what comes out once you sit down and start working on it?
When we came out of Inside Story we sat down and said to each other, ‘we’re going to make a record that channels boom bap. That channels 90s rap.’ Why?
A part of it may have been we wanted to prove to ourselves we could do it. A part of it was wanting to pay homage. Solo was like, “I wanna study Kool G Rap, I wanna go back to KRS”. Whatever it was, it didn’t really matter. The beats I was making were on a different wave. We spent 2011 (Inside Story had been out for 18 months, and we’d done 2 headline tours for it) really wrestling with this.
The songs weren’t coming out. The beats that connected with Solo were lacking; the feeling wasn’t there.
Really what it took was stepping back from whole thing and asking “ok, what am I creating? What am I liking? Is there a common thread?” I remember a conversation we had pretty distinctly where I asked him “What are you looking for? Why are you connecting with these beats and not these ones?” His answer had nothing to do with whether he could hear someone like Q-Tip rapping on this beat or not, y’know. He just said he connected with the beats that had a mood to them.
Now this sounds like something completely intangible, but it’s those intangible things that make good music so good. It became clear that we didn’t want to make a throwback album or some shit like that. We didn’t want to make a classic golden age record. We wanted to make a classic record for our time. And that has nothing to do with what kind of drums you’re using, whether you’re sampling or using live instrumentation. They’re just tools. It’s got everything to do with the mood you capture, whether that record is a snapshot in time.
There are heaps of other producers out there who have more technical ability than I do. That’s not my strength. I think my strength is in capturing moods, emotions, creating that perfect foundation for Solo to bare all. A classic record comes down to whether you can communicate a unified vision. Classic songs come down to whether you can communicate an emotion. Understanding this is what set us off musically. After this, songs came together. That didn’t mean Solo loved everything I came up with, but we were very much on the same page, we were working towards the same goal.
What’s funny about this is that, the kind of chemistry we were looking for had always been there. This is basically what we’ve done as Horrorshow; it’s how we first connected on ‘The Grey Space’. Rediscovering that has been an interesting journey. I think it comes down to the fact that we’re still learning new things and growing as artists. While you’re growing it’s a hard task to say I’m going to do this and then execute that idea. If you’re still trying to grow and discover new ideas you don’t know where you’ll end up when you start creating. This record really came together when we let the songs evolve naturally. It was a bit further down the track that we were able to pick out the theme that seemed to be emerging. It was a head fuck at first, but man was it rewarding when the thread of the record really started to come together.
Those comments were interesting to me in that I think some hip-hop artists eventually get tired of the constraints that they feel the genre puts on them and try to move away from being labelled as such. ‘King Amongst Many’ sounds accessible to me but it also sounds like you didn’t set out to make a crossover record. In some ways you doubled down on tradition rather than left it behind: you’ve still got Jehst and Delta cuts tucked in there and in most cases the drums are still chopped breaks slamming away rather than booming 808s. This record will deservedly get a lot of attention from outside traditional hip-hop circles. How do you feel about being a hip-hop artist right now?
I feel great about it. Like I said those things are tools. Hip-hop is always evolving. The idea that there’s a traditional way to do hip-hop is dated. We recognise where it started, we recognise the techniques that were first used to it do it. But then you recognise how some techniques have changed along the way, how others have stayed the same. Hip-hop is still relevant today; as relevant as it was when it first started, if not more. It hasn’t stayed relevant by staying the same. There are no constraints of the genre; the only constraints a hip-hop artist faces are the ones they put on themselves.