Too loud →

Jony Ive:

"We have been, on a number of occasions, preparing for mass production and in a room and realised we are talking a little too loud about the virtues of something. That to me is always the danger, if I’m trying to talk a little too loud about something and realising I’m trying to convince myself that something’s good,” he said.

Pretty insightful. We spend so much of our lives talking to ourselves, justifying our past decisions, even when we are talking to other people.